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Banner Marketing: Begin with Your Client in Mind

Banners and flags can be crucial to product success. Probably in doing their research, your clients learn that fabric banners can sometimes have a higher price tag than vinyl. But this doesn’t mean vinyl is bad or that fabric is better. Both are great for marketing displays and both work well for different needs and spaces. When it comes to designing and printing a banner for your client, there's a lot to consider. Even if you're experienced in print marketing, there are aspects of a great banner and flag design that many designers neglect. These are crucial to the success of a client’s banner.

Begin with Banner Basics Placement

The placement of a banner or flag is key. This can affect the choice of color and design. Ideally, the color of your banner should be highly contrasting in comparison to its placement. Customers want their banners to be noticed first and leave a lasting impression.

Use Large Text

Banners are different from other marketing materials. The goal with a banner is to attract attention from a distance. Use large text that’s bold and not wispy. This means that font choices are highly important.

Provide A Simple Message

Keep the copy/message simple. Successful banners are simplistic in terms of text. Most feature only a few words. The reason for this is simple: banners need to communicate your message in as little time as possible. Most who will see your banner will be walking or driving by.

Only Include Necessary Information

When you're designing your banner, keep in mind the goal and include only information that is likely to bring results.

Use High Quality Graphics and Photos

High-quality graphics draw attention. They reinforce your message and communicate an emotion without the need for adding more text.

Keep Your Brand In Mind

Just because a certain color is trending doesn't mean it should be used in a banner design. If it doesn't fit in with your existing brand, don’t use it.  

Choose appropriate colors

Color choices have to be on point. They evoke emotion and are the first thing viewers see. They also have different meanings in different cultures. So, clients need to study their target audience when selecting colors. Below is a short list of colors and their definitions. Or take a look at the psychology behind colors and advertising. Red — danger, passion, anger, excitement, speed, and love. The most powerful color and attractive to all audiences. Orange —vitality, happiness. It’s energetic, inviting and friendly. Yellow — humor, sunshine, optimism, energy and capture a viewer’s attention. Green — health, freshness, wealth, the environment, growth, nurturing, and new beginnings. Blue — safety, trust, clarity, serenity, intellect, elegance, truth, refreshment, coldness. Purple — luxury, royalty, extravagance, wisdom, magic, ambition, and creativity. Pink — love, sweetness, femininity, and babies. The most feminine color. Black — exclusivity, mystery, power, prestige, grief, and formality. It’s traditional, corporate, and on a white background is the most readable. White —purity, cleanliness, modernity, simplicity, honesty, innocence, goodness. Brown — nature, wood, leather, and humility. Good for background colors and textures. Gray—neutrality and practicality. When used as a background it intensifies other colors.

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