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Unraveling the Basics of Banner Printing

Engaging Signs & Graphics offer banners for events, business advertisements, and for anytime you need a vibrant display. Our banners work in indoor and outdoor settings.

Over the years, technological advances in digital printing, such as improvements in print resolution, printer speed, equipment cost, and durability of the printed image have spurred the interest and use of fabrics, especially when creating colorful banners that promote your brand.   

But banner printing involves more technical aspects than you realize. The technology has advanced over the past few years. The process is easier and offers consumers high-quality printing for a fraction of the cost. Most importantly, today’s banner products have longevity and vibrancy.  

Banner manufacturers use top-coated fabrics that are compatible with the inks. These are formulated to work with a number of digital printers using water-based, solvent, ecosolvent and UV inkjet inks.   

With digital printing you can provide your customers with the same print results as screen printing, without being locked into long production runs. The ability to print the one-of-a-kind banner or short production runs, gives distributors the opportunity to provide the smaller retailer with high quality, customized graphics at reasonably low overall prices.  

In selecting banner fabric, be sure to get a copy of the material specifications and study them carefully. Not all banner fabrics are top coated. Inkjet inks generally will not adhere to uncoated fabrics, which can only be decorated with screen print inks and, in the case of polyesters, dye sublimation. 

  4 Methods of Printing  

Vinyl banners last anywhere from three to five years depending on the printing methods used. The industry uses four primary methods for banner printing:

  • Digital Prints: Digital printing uses eco-solvent and UV-curable inkjet inks. These have durable pigments and superior UV-fade resistance.
  • Painted: Hand-painted banners are rare, but they are sometimes required for specific events.
  • Vinyl Lettering: Individual vinyl letters, using self-adhesive vinyl, applied to the front of a computer-driven vinyl cut surface, creates a large-format banner.
  • Screen-printing: Screen-printing uses various colors laid down in separate layers through a specialized stencil. 

Ink Sets and Color Options Ink sets improve color vibrancy. The more inks in the printer, the finer the colors. Some companies use a basic CMYK color set or four color set. 

The four colors (cyan, magenta, yellow, and black) combine to create a myriad of colors. However, companies adding extra colors can enhance the color gradient of banners, create accurate skin tones, and utilize true reds and oranges. Companies offering full-color or photographic-quality banners use more than CMYK sets.  

Denier Count Denier refers to the durability and fiber thickness of the vinyl used in banners. The fiber thickness of each thread or filament in the vinyl banner measures in deniers. The higher the number of deniers, the more durable the banner and longer lasting. Order High-Quality, Photo-Finish Banners for Your Event. Remember, vinyl banners come in two material weaves: polyester mesh and regular vinyl. A typical banner mesh consists of 150 to 1,000 deniers. Naturally, the 1,000-denier count offers more durability than the 150-denier count.

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